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TUNNOCK'S

As part of my university assignments, I created a multi-media campaign for Tunnock's.

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​This campaign celebrates Scottish heritage and the iconic, unchanging Tunnock's packaging. Outside of traditional poster touchpoints, this campaign also includes ambient adverts through building wraps and AR experiences, turning iconic Scottish heritage sites into Tunnock's themed locations.

PROBLEM

Tunnock’s has become less known outside of Scotland by younger generations.

INSIGHT

While the name Tunnock’s is becoming less known, their products and packaging are still recognisable.

SOLUTION

Use Tunnock’s timeless packaging to remind audiences who they are.

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