top of page

BARCLAYS

My creative partner and I entered the 2025 DMA Breakthrough awards, where we created a multi-media campaign for Barclays. This goal of the campaign was to increase the number of graduate accounts opened. We created a campaign which framed Barclays as cheat code to help graduates get ahead of their peers, thanks to the Blue Rewards available to those with a graduate account.

​

Our campaign concept snagged us the regional win for the 2025 DMA Breakthrough awards.

PROBLEM

Open 10,000 graduate accounts over the next 12 months. 

INSIGHT

Most graduates and young adults consider themselves competitive and are looking for an advantage.

SOLUTION

Barclays Blue Rewards will give you a leg-up in the race to succeed.

bottom of page