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TUBORG

For D&AD New Blood 2026, my creative partner and I took on the challenge of Tuborg's creative brief. The goal of the brief was to design a brand experience that allows Tuborg to release young people from negative pressure, with emphasis on their packaging. For this, we aimed to relieve the pressure to always be perfect and camera ready by releasing Tuborg bottles which had failed quality control due to strange warps and bends during the creation process.​

PROBLEM

1 in 3 Gen Z’ers feel social pressure to be perfect.

INSIGHT

Gen Z value authenticity while also feeling a need to always be the “camera-ready” version of themselves.

SOLUTION

Be Your Imperfect Self.

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