RNIB

As part of my university assignments, I created a multi-media campaign for RNIB.

RNIB is the leading charity supporting those affected by sight loss. When we lose our sight, we lose the ability to do the things we love. This campaign zooms in on the passions lost and the things we have to give away. Outside of traditional print, this campaign is in collaberation with re-sale sites like ebay and Vinted.

PROBLEM

Over 2 million people in the UK live with a form of sight loss which impacts their day-to-day lives.

INSIGHT

Sight loss prevents not just their ability to work but also their ability to do hobbies and passsions.

SOLUTION

Frame sight loss as a loss self-identity.

RNIB Posters

RNIB Vinted Collab

RNIB Ebay Collab

RNIB Posters

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